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Leading All-Flash Storage Provider Creates Unique Experiences to Engage New Buyers

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Leading All-Flash Storage Provider Creates Unique Experiences to Engage New BuyersLeading All-Flash Storage Provider Creates Unique Experiences to Engage New Buyers

Designed and implemented a MarTech solution based on Adobe Marketing Suite, in accordance with Adobe standards

Personalized user experiences while significantly increasing website performance

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Business Objective

To expand its audience and improve conversions, a leading all-flash data storage provider sought to deliver relevant, unique experiences

Description

Two people sitting at a table with a laptop.

Transformation

  • Exadel designed and architected a new MarTech foundation to improve engagement and conversion
  • Implemented the Adobe Marketing Suite (Adobe Experience Manager, Target, and Analytics), delivering personalized content while elevating designs and user experiences and optimizing SEO, performance, globalization, and analytics across multiple devices
  • Architected and developed all aspects of the solution including back-end, front-end, quality engineering, personalization, and business analysis

The Client

The Client

Case Studies

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Real Results

Increased SEO traffic by 40% YoY while delivering personalized experiences that improved engagement, conversions, and site performance.

Two people sitting at a table with a laptop.

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