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Leading All-Flash Storage Provider Creates Unique Experiences to Engage New Buyers

Leading All-Flash Storage Provider Creates Unique Experiences to Engage New BuyersLeading All-Flash Storage Provider Creates Unique Experiences to Engage New Buyers

Designed and implemented a MarTech solution based on Adobe Marketing Suite, in accordance with Adobe standards

Personalized user experiences while significantly increasing website performance

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Business Objective

To expand its audience and improve conversions, a leading all-flash data storage provider sought to deliver relevant, unique experiences

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Transformation

  • Exadel designed and architected a new MarTech foundation to improve engagement and conversion
  • Implemented the Adobe Marketing Suite (Adobe Experience Manager, Target, and Analytics), delivering personalized content while elevating designs and user experiences and optimizing SEO, performance, globalization, and analytics across multiple devices
  • Architected and developed all aspects of the solution including back-end, front-end, quality engineering, personalization, and business analysis

Overall, we’ve seen a YoY 40% increase in the share of SEO traffic, which has a double benefit as this traffic is of much higher quality.

The Client

Visitors from search exhibit greater intent, so our corresponding metrics around time on site, clicks to content and contacts generated have all risen in the past year as well.

The Client

...More over the sales pipeline generated from our Web site has grown by 25% year over year, which is the ultimate measure of success as that provides the best business case in support of our agile methodology.

Case Studies

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Real Results

Increased SEO traffic by 40% YoY while delivering personalized experiences that improved engagement, conversions, and site performance.

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