Software and High Tech
Beyond Static Content: How Pure Storage Created an Immersive Demo Experience With Exadel
92%
Average Signup rate for Premium content*
44%
Increase in average video completion rates, when compared to their website benchmarks*
About The Company
Pure Storage is a leader in data storage solutions, delivering high-performance, scalable, and cost-effective storage infrastructure for enterprises worldwide.
With innovation at its core, Pure Storage continuously seeks ways to enhance user engagement and drive sales through digital experiences.
The Challenge
Pure Storage realized that prospects and customers required a more interactive and engaging way to explore its products.
Traditional marketing materials provided information but did not effectively guide users on a journey tailored to their needs.
The company envisioned a consistent, immersive digital experience that would educate users, build credibility, progress open opportunities, and drive pipeline.
The Solution
To address this challenge, Pure Storage joined forces with Exadel, a valued partner for more than six years, to create Pure360 Demos—an innovative demo website aimed at boosting engagement by making complex technical content come alive.
The platform aims to boost user engagement by providing a smooth, Netflix-like streaming experience with personalized and interactive content based on individual interests.
It provides new visitors with snackable video content, introducing the value of the Pure Storage Platform and
enticing them to engage further. Returning visitors receive curated recommendations based on their prior
viewing history, guiding them deeper into relevant topics.
Results: Driving Growth Through Digital Engagement
The launch of Pure360 Demos in the US, UK, and Australia has significantly improved user engagement.
Additionally, extensive user testing has ensured that the demo experience is mobile-friendly, responsive, and easy to navigate, scoring high marks in clarity, professionalism, and user confidence.
Key results since its launch include
44%
increase in video completion rate within the Demo site compared to the rest of the site
38%
average signup rate for Premium content since the Demo site launch
92%
5-15 minute in-depth demonstrations covering specific solutions.
The Future
Pure Storage remains dedicated to advancing its digital presence and enhancing the Pure360 Demos experience.
By continuously refining its website with user-friendly navigation, rich content, and innovative digital engagement tools, the company reinforces its status as an industry leader.
As new opportunities emerge, Pure Storage, in collaboration with its trusted partner, Exadel, continues to push the boundaries of digital engagement, ensuring customers receive the best interactive experience possible.
” Exadel helped turn our vision into an interactive, high-impact experience under tight deadlines.
Their ability to adapt, innovate, and deliver a high-quality experience is a major differentiator in making the Pure360 Demos platform a success. “
Matt Yankelovich
Senior Manager, Digital Product Management / Web Experience
