Personalizing DNA Testing Content to Deliver Unique Patient and Physician JourneysPersonalizing DNA Testing Content to Deliver Unique Patient and Physician Journeys
Business Objective
Natera, a global leader in genetic testing and diagnostics services, sought to deliver highly personalized experiences for patients and physicians
The Transformation
- Natera partnered with Exadel to implement a personalized content management and publishing strategy
- Exadel developed and executed a program to deploy a versatile web portal and content management system (CMS) that empowers the publishing team while providing unique end user experiences
- Created personalized user journeys for patients and physicians, based on user behaviors and target audience segmentations
- Ensured content management ease-of-use for the content team, improving productivity and freeing up development resources.
Results
Personalized Engagement
Defined objectives, developed plans, and deployed a new digital experience platform to personalize experiences for patients and physicians
High PerformanceHeading
DescriptionHighly responsive and performant, while being optimized for SEO and accessibility.
Seamless Integration
Eliminated the cost and operational complexity of physical barcode scanning devices.Integrated the platform into existing processes and leading third-party sales and marketing platforms for video, analytics, and performance tracking.
Case Studies
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Real Results
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