Developing a Deeper Understanding of Users’ Streaming Media Preferences

Business Objective

The client, a streaming media and entertainment company, sought to enhance audience engagement by presenting more personalized and relevant streaming content

The Transformation

• Exadel mined available data to identify key patterns and trends
• Developed a profound understanding of the audience’s specific content preferences by title, genre, and geography
• Improved predictions of viewer interest and engagement in specific types of content

Enablers

• Strategic Alignment, Data Gathering & Management Strategy
• Business Intelligence vs Machine Learning, Implementation Approach
• Reporting, Dashboards