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Developing a Deeper Understanding of Users’ Streaming Media Preferences

Developing a Deeper Understanding of Users’ Streaming Media PreferencesDeveloping a Deeper Understanding of Users’ Streaming Media Preferences

74m+

Subscribers

3m+

Titles across 30 genres

Reduced analysis turnaround times and generated more accurate analyses of audience preferences and engagements

Improved the strategic allocation of funds for licensing new content to drive more extensive engagement

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Business Objective

The client, a streaming media and entertainment company, sought to enhance audience engagement by presenting more personalized and relevant streaming content.

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Transformation

  • Exadel mined available data to identify key patterns and trends
  • Developed a profound understanding of the audience’s specific content preferences by title, genre, and geography
  • Improved predictions of viewer interest and engagement in specific types of content

Enablers

  • Strategic Alignment, Data Gathering & Management Strategy
  • Business Intelligence vs Machine Learning, Implementation Approach
  • Reporting, Dashboards

Transformation

Case Studies

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Real Results

Analyzed 74M+ data points across 3M+ users to improve content recommendations and predict viewer engagement more accurately.

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