Software and High Tech

Modernizing Fitness Experience for Private Equity Growth

Backed by 40+ years of industry expertise, our client is a Private Equity–owned fintech leader offering a best-in-class suite of software platforms for fitness businesses of any size, anywhere in the world. As part of its growth strategy, the company partnered with Exadel to modernize operations and accelerate digital transformation across its global fitness network.

Key Outcomes

26M

members
24K+

clubs digitized
1M+

transactions processed daily
5%

increase in revenue collection seen by the clients in just the first 90 days of use
+10%

paying membership accounts*
1B+

check-ins annually

*YoY 2023 VS 2022 results across client’s customers

The Challenge

Recognizing the evolving needs of the digital fitness world, the client partnered with Exadel to overhaul its software and operations, creating a seamless digital ecosystem for both members and business owners — and delivering the scalability essential to the client’s PE-driven performance goals.

Business Objectives

Seamless Customer Experience

Enhance gym members’ lifetime value by providing a comprehensive, intuitive, and connected fitness journey that builds long-term loyalty.

Platform Modernization and Migration

Transition clients to a new, more cost-effective, and scalable platform that will allow for faster operations and better maintainability.

Operational Excellence

Reduce administrative burden, accelerate revenue collection, and improve decision-making to maximize operational returns across client organizations.

The Solution

Meet the new elastic and cost-effective cloud-based infrastructure, which divides club management into modular and manageable services. This enables better scalability, maintainability, and independent development. The modules include:

A Web-Based Club Management Software

Provides easy membership and fitness class management across devices, reduces employee training time, and includes a comprehensive POS system for inventory control to streamline daily tasks and improve efficiency.

A Club-Branded Web App

Allows users to easily book classes, access on-demand fitness content, benefit from habit-building tools and nutritional guidance, and use member self-service features like barcode check-in, profile updates, and payment management.

A Top Revenue-Cycle Management System

The system offers complete automation of billing and payment transactions. It supports multiple payment methods, leverages tokenization, and is equipped with encryption protocols, ensuring compliance with tax regulations, and providing advanced debt collection services.

An Advanced Analytics Platform

Ready-made holistic reports and dashboards offer a full 360-degree view of business operations, helping to speed up critical decision-making by answering key questions.

What’s Next?

With its modernized, scalable, and secure platform, our client is now positioned to drive revenue growth under its Private Equity ownership — supporting independent development and sustaining operational excellence. This enhanced infrastructure enables efficient integration of new acquisitions, creating a foundation for long-term value creation and market leadership in digital fitness.

Download the Full Case

Key Outcomes

Business Objectives

The Solution

What’s Next?

Digitalization is key to modernization