E-Commerce and Retail

NCP Streamlines Consumer Retail Data Collection While Reducing Cost and Complexity

#Digital Products and Platforms

Business Objective

The National Consumer Panel (NCP), which provides actionable consumer data to NielsenIQ and Circana, sought to transform the collection of purchasing and behavior data

Transformation

  • NCP partnered with Exadel to modernize the end user experience across its vast network of consumer partners, automate data collection, and eliminate the cost and complexity of physical barcode scanners
  • Designed, prototyped, and delivered a novel retail data collection mobile application that scans, inputs, and uploads purchases in real-time from each consumer’s personal device

Results

Automated and accelerated the collection of consumer purchasing and behavior data through a novel retail data mobile collection application

Eliminated the cost and operational complexity of physical barcode scanning devices