Leading All-Flash Storage Provider Creates Unique Experiences to Engage New Buyers

Business Objective

To expand its audience and improve conversions, a leading all-flash data storage provider sought to deliver relevant, unique experiences

Transformation

• Exadel designed and architected a new MarTech foundation to improve engagement and conversion
• Implemented the Adobe Marketing Suite (Adobe Experience Manager, Target, and Analytics), delivering personalized content while elevating designs and user experiences and optimizing SEO, performance, globalization, and analytics across multiple devices
• Architected and developed all aspects of the solution including back-end, front-end, quality engineering, personalization, and business analysis

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“At our side we look to sources of traffic as well as the quality of their visits to measure our improvements. On the source side we’ve made investments in SEO to not only drive smarter content decisions, but also technically support the enhancements needed to boost rank. This includes specific settings required by google as well as the implementation of best practices to ensure optimal performance for our Web site, which has improved page rendering by as much as 50% in some cases.

Overall, we’ve seen a YoY 40% increase in the share of SEO traffic, which has a double benefit as this traffic is of much higher quality. Visitors from search exhibit greater intent, so our corresponding metrics around time on site, clicks to content and contacts generated have all risen in the past year as well. More over the sales pipeline generated from our Web site has grown by 25% year over year, which is the ultimate measure of success as that provides the best business case in support of our agile methodology.”

The Client