A Seamless Experience That Opens DoorsA Seamless Experience That Opens Doors

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Introduction

Amarr partnered with Exadel to re-engineer its online door designer, an interactive tool that lets homeowners visualize custom garage doors on their own homes.

The goal was to create a smoother, faster, mobile-ready experience that transformed friction into engagement, while supporting Amarr’s premium brand and sales ecosystem.

Description

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The Challenge

Amarr needed to modernize a legacy digital experience that no longer matched customer expectations or business ambitions.


The existing tool struggled with performance, usability, and scalability — limiting engagement and creating friction in a moment where customers expected intuitive, responsive design.

Key challenges included:
- Slow performance across devices
- Limited mobile usability
- Fragmented user journeys
- A growing gap between digital experience and brand promise

The Solution

Modernizing the Experience from the Ground Up
Exadel’s Digital Experience team redesigned the tool from the ground up — going beyond performance fixes to re-imagine the customer journey. The result was a faster, more intuitive, and more immersive experience that made every interaction feel effortless.

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A fully modernized front-end experience

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Mobile-first, responsive design

Results That Build Trust.  

Built to turn confidence into conversion for enterprises that can’t afford to compromise on experience.

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Higher engagement

Users spent more time exploring configurations and visual options.

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Stronger brand perception

The experience reinforced Amarr’s position as a premium, customer-centric brand.

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Improved performance

Faster load times and smoother interactions across devices.

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The Exadel team fit seamlessly into our ebusiness operations. As a result, they surpassed our expected baseline goals while being personable and responsive throughout the entire project.

Breanna Griffen

Digital Marketing Manager, Amarr

Working with Exadel enables us to increase our capacity to deliver more. In this case, their team was able to reduce the average page load time by 50% in just a few months.

Tom Hatton

Senior Vice President - Pricing, Kalibrate

Exadel helped turn our vision into an interactive, high-impact experience under tight deadlines. Their ability to adapt, innovate, and deliver a high-quality experience is a major differentiator in making the Pure360 Demos platform a success.

Matt Yankelovich,

Senior Manager, Digital Product Management / Web Experience, Pure Storage

We don’t even use 10% of the processing capacity. What used to take three hours is now processed in the system in 40 or 50 minutes. We have plenty of processing power to grow as we want.”

CIO & COO

Banco Original

Our new partnership with Exadel allows us to seamlessly execute our innovative solution that will have a tremendous impact on banking and the broader financial industry as a whole.

Maryanne Morrow

CEO and Founder, 9th Gear

Let’s make your next project faster, safer, smarter.

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Real Results

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Let’s Build Better Experiences Together

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