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Exadel and B-cycle's mobile app success story


Consumer mobile app success story

project details

Bicycle ridesharing mobile app

about B-cycle

B-cycle is the next generation bike-sharing brainchild of powerhouses Trek Bicycle, Humana, and Crispin Porter + Bogusky.


B-cycle approached Exadel with the idea to provide bicyclists an advanced, integrated, and user-friendly bike-sharing app that could be supported on a national and international level. In order to turn their vision of providing riders with a seamless experience, an existing, out-of-the box solution would not work. Exadel moved forward with architecting a system and mobile app that would match their vision.

B-cycle's mobile app interface


Custom kiosk software, mobile apps, and websites needed to be developed and branded for different programs and cities.

Exadel utilized the following technologies:

Authorize .NET/Transbank
The kiosk software, mobile apps, and websites communicate with Authorize .NET to process credit card payments. Exadel recently integrated payment processor Transbank to accommodate B-cycle’s first international kiosk in Santiago, Chile.

Each city has its own B-cycle website to mirror the city’s individuality. Using Sitefinity as their web platform allows each city’s B-cycle administrator to customize their city’s page with news and photographs to reflect their location without having to write any code.

RFID Tracking
B-cycle created a loyalty program, giving long-term users a RFID card the size of a driver’s license or credit card. The card is equipped with a RFID tag, which contains the member’s information, allowing the user to wave their card near the bike dock to easily release and rent a bike.


Exadel provided the system architecture and support that empowered B-cycle to scale exponentially to over 20 cities worldwide.

Exadel continued to be a key player in B-cycle’s success. From the development of custom software, mobile app development, UX/UI, ongoing system enhancements, business intelligence, and 24/7 support, Exadel was able to provide all encompassing service to turn B-cycle’s vision into reality.

B-cycle's web user interface examples

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