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B-cycle

Consumer app client success story
project details
Bicycle Ride Share Application

About the Company: B-cycle is the next generation bike-sharing brainchild of powerhouses Trek Bicycle, Humana, and Crispin Porter + Bogusky.

Problem

These companies envisioned the most advanced, integrated, and user-friendly bike share system in the world, and they needed a forward-thinking technology partner to make it a reality.

From the beginning, exadel worked with the B-cycle team to architect a system to support their vision of national and international reach. For B-cycle to provide riders with a seamless experience, an existing generic, out-of-the box solution would not work.

Mobile views of the B-Cycle App

Solution

Custom kiosk software, mobile apps, and websites needed to be developed and branded for each different program or city.

Authorize .NET/Transbank – The kiosk software, mobile apps, and websites communicate with Authorize .NET to process credit card payments. Exadel recently integrated payment processor Transbank to accommodate B-cycle's first international kiosk in Santiago, Chile.

Sitefinity – Each city has its own B-cycle website so that the site can reflect that city's individuality. Using Sitefinity as their web platform allows each city's B-cycle administrator to customize their city's page with news and photographs to reflect their location without having to write any code.

RFID Tracking – B-cycle created a program that allows for long-term users to have a RFID card the size of a driver's license or credit card. This card is equipped with a RFID tag which contains the member's information, allowing the user to wave their card near the bike dock to easily release and rent a bike.

Results

The exadel Teams provided the system architecture and support that has empowered the company to scale exponentially to 20 cities worldwide and counting.

Exadel has continued as a key player in B-cycle's success through ongoing system enhancements, business intelligence, and 24/7 support. From custom software and app development to creative designs, all of exadel’s services were utilized in the launch and support of this massive project.

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