B-cycleConsumer mobile app success story
B-cycle is the next generation bike-sharing brainchild of powerhouses Trek Bicycle, Humana, and Crispin Porter + Bogusky.
B-cycle approached Exadel with the idea to provide bicyclists an advanced, integrated, and user-friendly bike-sharing app that could be supported on a national and international level. In order to turn their vision of providing riders with a seamless experience, an existing, out-of-the box solution would not work. Exadel moved forward with architecting a system and mobile app that would match their vision.
Custom kiosk software, mobile apps, and websites needed to be developed and branded for different programs and cities.
Exadel utilized the following technologies:
The kiosk software, mobile apps, and websites communicate with Authorize .NET to process credit card payments. Exadel recently integrated payment processor Transbank to accommodate B-cycle’s first international kiosk in Santiago, Chile.
Each city has its own B-cycle website to mirror the city’s individuality. Using Sitefinity as their web platform allows each city’s B-cycle administrator to customize their city’s page with news and photographs to reflect their location without having to write any code.
B-cycle created a loyalty program, giving long-term users a RFID card the size of a driver’s license or credit card. The card is equipped with a RFID tag, which contains the member’s information, allowing the user to wave their card near the bike dock to easily release and rent a bike.
Exadel provided the system architecture and support that empowered B-cycle to scale exponentially to over 20 cities worldwide.
Exadel continued to be a key player in B-cycle’s success. From the development of custom software, mobile app development, UX/UI, ongoing system enhancements, business intelligence, and 24/7 support, Exadel was able to provide all encompassing service to turn B-cycle’s vision into reality.