E-Commerce and Retail

Amarr and Exadel Team Up to Improve Website Speed and SEO for Enhanced UX

#Digital Experience

Amarr, a subsidiary of the Swedish group Assa Abloy AB, is a top US brand in the design, manufacturing, and distribution of sectional doors for residential and commercial markets.

The Need for Change

Recognizing the need to strengthen its digital presence, Amarr enlisted Exadel’s expertise to increase online customer engagement and align its AEM website’s performance with the highest industry standards.

Business Objectives

The primary goal was to dramatically improve Amarr’s website speed and efficiency on both mobile and desktop platforms. Objectives were set to double the home page speed while maintaining the site’s functionality.

Exadel collaborates with Amarr to prioritize high-value areas for improvement.

Significantly increasing page load speed and UX

Achieved by moving from server-side to client-side rendering, leading to improved SEO.

Improving SEO ranking and site indexation

Implemented by switching from encoded to plain content.

Increasing modularity

Facilitating future AEM updates with a highly productive enterprise-level HTL framework.

Reducing page load times

Applying lazy loading for images and videos, and downsizing them without sacrificing quality.

Improving visual performance

Reducing the size of traffic and decreasing page load times with CSS optimization.

Optimizing download times, rendering, and CPU

Applying powerful yet fast, reusable, and flexible native web components, including Exadel Smart Library.

Bug fixes

Identifying and implementing functional UX/UI and SEO fixes for even better UX.

Key Outcomes

  • 5x

    speed improvement for mobile

  • 2.5x

    speed improvement for desktop

  • 10%

    improvement in mobile and desktop SEO

“With the complexities of how our AEM instance is coded and supported, we needed experts who knew what they were doing. The Exadel team fit seamlessly into our ebusiness operations and surpassed our expected baseline goals while being personable and responsive throughout the entire project.”

Breanna Griffen

Digital Marketing Manager, Amarr

Laying a Foundation for Future Success

While technical in nature, the project focused on enhancing key business outcomes related to site engagement.

Based on this initial success, Amarr and Exadel have expanded their partnership to further enhance Amarr’s instance of Adobe Experience Manager.

Learn More about Amarr

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