Media Data Lake and Big Data ComputingMedia Data Lake and Big Data Computing
$100k+
Decreased infrastructure annual cost
1000+
Hours of reduced pipeline execution time
100+
Hours saved on data issues resolution with enhanced traceability
8
Years of continuous innovation and commitment
Business Objective
Nielsen, a global leader audience measurement, media data and analytics, collecting and processing data from millions of devices, sought to streamline information delivery to its clients.
The existing solution architecture and toolset were unable to efficiently process spikes and surges in datasets. Key information was delivered to customers in a manual, labor-intensive manner.

The Transformation
- Mercer partnered with Exadel to work closely with business representatives and define product value and roadmap, architecture and comprehensive delivery approach.
- Exadel implemented Agile and DevOps processes to help several teams apply business strategies in the right way and align to customer needs
- Developed a fast-start kit for cloud application development, including reusable code libraries and templates, to help teams focus on developing new business logic
- Setup API, integration, and screenshot testing utilizing Exadel’s KeywordFlow framework to accelerate test script development
Enablers
Storage, Master Data Management, Data QA
Infrastructure, Big Data Integration
Data Connectors, APIs
BI Reporting, Custom Visualizations
Monitoring & Alerting, Availability & Recovery
Incidents & Change Requests Management
Case Studies
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Real Results
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