Marketing Technology Practice

Marketing technology (MarTech) helps you promote your brand and drive sales by providing unique and effective experiences. Our technology experts work hand in hand with your marketing team to get the most out of the software and platforms that underpin your digital marketing strategy.

We provide the custom solutions you need to add content across multiple channels, integrate your existing systems, and get your site running perfectly for optimal user experience.

Top players in the CMS industry — Adobe Experience Manager, in particular — have recognized Exadel as a valuable and innovative vendor for creating marketing technology solutions that really work.

“Adobe Experience Manager is a robust content management solution that can be tailored for businesses to meet their growth goals,” said Haresh Kumar, Director of Product Marketing, Adobe Experience Manager Sites. “Exadel MarTech Practice helps Experience Manager customers fully leverage all the capabilities the application has to offer.”

Marketing Technology Services

From back-end platform development and infrastructure services to legacy platform migration, we offer digital marketing services that modernize your website and unlock your marketing team’s full potential.

Full Cycle Development

We are a full-service digital marketing agency, so we can develop platforms and websites from scratch, ensuring that your website is set up correctly and it empowers your digital marketing team.


Legacy Migration

We migrate your old portals and websites to leading platforms such as Adobe Experience Cloud or WordPress to ensure that your content team can easily implement your marketing strategy.


Audits and Upgrades

We assess your existing marketing technology solutions and guide you toward a more effective or modern approach, without having to start from scratch.


Support and Maintenance

We offer on-going support, including QA automation and DevOps, to ensure that our clients’ solutions perform optimally and meet their digital marketing goals. We also provide a number of web publishing services to bridge the gap between your content creators and customers.

Our Areas of Expertise

For over a decade, we’ve provided the MarTech services that enable our customers to implement their strategies. Here are some of the key areas we cover:


Creating multisite and multi-language website versions for different regions, countries, and areas


Creating a unique experience for each visitor based on a range of criteria

Web Analytics

Integrating solutions to track metrics that provide actionable insights on traffic sources, customer journey, and engagement


Integrating a variety of services for form management, chat solutions (including chatbot), phone number validation, and video


Making sure that the site works well under a variety of circumstances to retain customers


Helping achieve better SEO results by correctly designing and building sites


Developing sites that are available to customers with special needs


Testing site vulnerabilities through security and penetration testing

Testing Automation

Providing solutions and approaches to quickly and automatically test complex UI


Implementing the right DevOps infrastructure combined with software to ensure minimal down time, high performance across your entire site, and all expected functionality


Designing and developing responsive sites that provide fast, modern, and interactive experiences, seamlessly displaying animations, graphics, videos, and other content

Content Management

Providing the capability to create, manage, and deliver your content to various devices and channels through content management systems

Data Privacy Consulting

When you’re collecting customer data for marketing, it’s essential to follow privacy compliance best practices. We help your business drive effective privacy management by conveying complex privacy concepts with clear procedures and training. We manage everything for you – from risk assessment, data-flow mapping, and document preparation to technology integration.

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Are you having issues implementing part of your marketing strategy?

Talk to our experts to see how we can help.

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CMS & Web Experience Platforms

Get better quality and reduce time to market with our AEM consulting and development services

Adobe Experience Cloud

Adobe Experience Cloud

Our experts will help you get the most out of Adobe Experience Manager, the industry leader in end-to end user experience. We’ll help you optimize AEM solutions for your specific needs, giving you seamless data management, personalization, orchestration, content management, email, campaign management, and all the other solutions AEM tools have to offer — at every one of your digital touchpoints.

Adobe Solution Partner bronze Specialization-experienced-manager
Certified Experts

Certified Experts We have Adobe-certified experts in AEM, including architects, developers, and business practitioners



Our experts will help you go well beyond the functionality typically leveraged by a site built with WordPress. We’ll help you create a modern and intuitive UI/UX with fully dynamic content that you’ll be able to change and adjust according to your needs. To display your content, we’ll create custom components and templates with various layouts to give you the flexibility you need to express your message. We’ll also integrate your site with 3rd party services providing analytics, personalization, form management, and many others, so you can perfect customer experience and engagement to drive leads and sales.

Build a unified data-driven solution with the help of our marketing technology experts and deliver top-notch experiences to your customers.

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Our Marketing Technology Solutions

Toolbox Logo

Exadel Toolbox for AEM

Exadel Toolbox for AEM is our comprehensive toolbox for Adobe Experience Manager. Our tools cover multiple aspects of AEM to accelerate the services we offer, improve the quality of our code and sites, and make the experience of using AEM more satisfying for the whole team. More on the solutions in Exadel Toolbox for AEM
AEM Toolbox

Front-End MarTech Solutions

We build solutions which maximize the effectiveness of industry standard platforms and can be applied to almost any website. More on our Front-End MarTech Solutions

Clients Solutions

High Tech & Software

Enterprise Web Platform Development
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High Tech & Software

Enterprise Web Platform Legacy Migration
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WordPress-Based Website Built From Scratch
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High Tech & Software

Website Architecture Reimagined and Implemented with AEM
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High Tech & Software

AEM Version Upgrade for an Enterprise Information Technology Company
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High Tech & Software

Enabling a Unified DevOps Platform for Websites and Applications
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Marketing & High Tech

Website Architecture Reimaged and Implemented with AEM
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Want to improve customer experience on your site?

We can help!

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