Marketing technology (MarTech) consists of expert digital solutions that promote your brand and drive sales through providing unique and effective experiences. Our technology experts work hand in hand with your marketing team to get the most out of the software and platforms that underpin your digital marketing strategy. We provide custom solutions that you need to add content across multiple channels, integrate your existing systems, and get your site running perfectly for optimal user experience.
Top players in the CMS industry — Adobe Experience Manager, in particular — have recognized Exadel as a valuable and innovative vendor for creating marketing technology solutions that really work.
“Adobe Experience Manager is a robust content management solution that can be tailored for businesses to meet their growth goals,” said Haresh Kumar, Director of Product Marketing, Adobe Experience Manager Sites. “Exadel MarTech Practice helps Experience Manager customers fully leverage all the capabilities the application has to offer.”
Marketing Technology Services
From back-end platform development and infrastructure services to legacy platform migration, we offer digital marketing services that modernize your website and unlock your marketing team’s full potential.
Full Cycle Development
We are a full-service digital marketing agency, so we can develop platforms and websites from scratch, ensuring that your website is set up correctly and it empowers your digital marketing team.
Legacy Migration
We migrate your old portals and websites to leading platforms such as Adobe Experience Cloud or WordPress to ensure that your content team can easily implement your marketing strategy.
Assessments and Upgrades
We assess your existing marketing technology solutions and guide you toward a more effective or modern approach, without having to start from scratch.
Support and Maintenance
We offer on-going support, including QA automation and DevOps, to ensure that our clients’ solutions perform optimally and meet their digital marketing goals. We also provide a number of web publishing services to bridge the gap between your content creators and customers.
Our Areas of Expertise
For over a decade, we’ve provided the MarTech services that enable our customers to implement their strategies. Here are some of the key areas we cover:
Localization
Creating multisite and multi- language website versions for different regions, countries, and areas
Personalization
Creating a unique experience for each visitor based on a range of criteria
Web Analytics
Integrating solutions to track metrics that provide actionable insights on traffic sources, customer journey, and engagement
Integration
Integrating a variety of services for form management, chat solutions (including chatbot), phone number validation, and video
Performance
Making sure that the site works well under a variety of circumstances to retain customers
SEO
Helping achieve better SEO results by correctly designing and building sites
Accessibility
Developing sites that are available to customers with special needs
Security
Testing site vulnerabilities through security and penetration testing
Testing Automation
Providing solutions and approaches to quickly and automatically test complex UI
Availability
Implementing the right DevOps infrastructure combined with software to ensure minimal down time, high performance across your entire site, and all expected functionality
UI/UX
Designing and developing responsive sites that provide fast, modern, and interactive experiences, seamlessly displaying animations, graphics, videos, and other content
Content Management
Providing the capability to create, manage, and deliver your content to various devices and channels through content management systems
Data Privacy Consulting
When you’re collecting customer data for marketing, it’s essential to follow privacy compliance best practices. We help your business drive effective privacy management by conveying complex privacy concepts with clear procedures and training. We manage everything for you – from risk assessment, data-flow mapping, and document preparation to technology integration.
Learn MoreAre you having issues implementing part of your marketing strategy?
Talk to our experts to see how we can help.
CMS & Web Experience Platforms
Adobe Experience Cloud
Our experts will help you get the most out of Adobe Experience Manager, the industry leader in end-to end user experience. We’ll help you optimize AEM solutions for your specific needs, giving you seamless data management, personalization, orchestration, content management, email, campaign management, and all the other solutions AEM tools have to offer — at every one of your digital touchpoints.
Certified Experts We have Adobe-certified experts in AEM, including architects, developers, and business practitioners
WordPress
Our experts will help you go well beyond the functionality typically leveraged by a site built with WordPress. We’ll help you create a modern and intuitive UI/UX with fully dynamic content that you’ll be able to change and adjust according to your needs. To display your content, we’ll create custom components and templates with various layouts to give you the flexibility you need to express your message. We’ll also integrate your site with 3rd party services providing analytics, personalization, form management, and many others, so you can perfect customer experience and engagement to drive leads and sales.
Need help choosing
a MarTech platform?
We can help.
Our Marketing Technology Solutions
Exadel Toolbox for AEM
Exadel Toolbox for AEM is our comprehensive toolbox for Adobe Experience Manager. Our tools cover multiple aspects of AEM to accelerate the services we offer, improve the quality of our code and sites, and make the experience of using AEM more satisfying for the whole team.
More on the solutions in Exadel Toolbox for AEM
Universal MarTech Solutions
We build solutions which maximize the effectiveness of industry standard platforms and can be applied to almost any website.
More on our Universal MarTech Solutions
Sharing our Expertise
We regularly publish articles on our marketing technology solutions to give back to the developer community. Here’s our most recent post:
