The Ultimate Guide to Using Generative AI for Banking

Exadel AI Team Business November 27, 2023 16 min read

What is the most innovative technology to reshape banking over the past 12 months?

For many banks, the answer to that question is generative AI.

S&P Global reports that generative AI (or GenAI for short) can annually add between $200 billion to $340 billion in value for banks, accounting for roughly 9% to 15% of banks’ operating profits.

By 2027, global spending on AI as a whole will reach an estimated $450 billion.

Adopting and implementing GenAI is paramount for the future success of financial institutions — but it does not come without its trials and tribulations.

Today we are embarking on a comprehensive exploration of Generative AI for banking to discover its key use cases, benefits, and challenges for institutions to consider.

What is Generative AI and How Does It Relate to Banking?

Generative AI is a subset of AI trained to generate highly accurate outputs based on specific prompts.

While content generation is easily the most well-known use case for GenAI thanks to the rise of ChatGPT, GenAI can produce all types of outputs, including coding sequences, data analyses, and more.

McKinsey research estimates that generative AI will add between $2.6 trillion to $4.4 trillion annually to the economy across 63 different business use cases.

Additionally, McKinsey found that roughly 75% of the value generated by generative AI falls within four categories — customer operations, marketing and sales, software engineering, and R&D.

Let’s quickly take a look at the application of GenAI within each of these four use cases:

  • Customer Operations:

    Generative AI can aid in automating many crucial customer operations processes, including the traditionally cumbersome process of Customer Due Diligence (CDD). By analyzing vast amounts of data, GenAI can enhance the accuracy and efficiency of customer operations by streamlining processes for detecting anomalies, performing risk assessments, and flagging potential issues in customer data.

  • Marketing & Sales:

    For marketing and sales teams, GenAI can assist in creating personalized marketing campaigns by analyzing customer data and generating tailored content. This can include personalized product recommendations or targeted messaging based on individual customer preferences and banking behaviors.

  • Software Engineering:

    Generative AI has powerful potential for simplifying development and engineering processes through automated testing. GenAI can create and execute test cases to simulate real-world scenarios for banking software, leading to greater proficiency in identifying bugs or vulnerabilities within banking systems and applications.

  • Research & Development (R&D):

    GenAI models can analyze historical data to predict market trends, assess risks, and support the development of new financial products. These predictive models improve banks’ internal decision-making processes and help to achieve a wide array of different organizational objectives.

The State of Generative AI Adoption Across the Globe

While adoption and implementation of artificial intelligence have been ongoing in the financial industry for some time, generative AI for banking is still a relatively new concept and tool within the industry.

The popularity of GenAI spiked after the launch of ChatGPT, a free-to-use content generation tool capable of producing text-based content and snippets of code in various programming languages. In less than one year from its release in November 2022, ChatGPT has amassed an impressive user base that surpassed 100 million active users in just two months.

According to McKinsey’s recent report The State of AI in 2023, 40% of organizations plan on increasing investments in AI specifically because of advancements in generative AI. Moreover, McKinsey found that organizations already embracing AI in their business models are the early adopters of GenAI.

As McKinsey states:

“The organizations that have already embedded AI capabilities have been the first to explore GenAI’s potential, and those seeing the most value from more traditional AI capabilities—a group we call AI high performers—are already outpacing others in their adoption of GenAI tools.”

McKinsey

Generative AI for banking poses both tremendous benefits and potential risks that banks and financial service providers must address to leverage the technology effectively.

One of the most pressing risks for banks to consider is the potential for inaccuracies in GenAI outputs. Reducing inaccuracies requires careful training and monitoring of GenAI tools and programs, ensuring that a GenAI model is trained using reliable and unbiased information.

What are the Top Use Cases for Generative AI for Banking?

As discussed, generative AI for banking has exceptional potential to improve various business operations — but what banking use cases can GenAI impact the most?

Let’s take a look at the top three use cases for generative AI for your bank or financial institution:

1. Enhanced Customer Due Diligence

Customer due diligence (CDD) automation solutions stand the most to gain from generative AI.

Generative AI for banking can analyze vast amounts of data to create comprehensive customer profiles. These profiles can then help to better identify potential risks and fraud patterns. Additionally, GenAI for banking enables your institution to analyze not only more data but a broader range of data sources as well. The increase in data sources improves your CDD process’s likelihood of identifying high-risk applicants quickly.

Aside from improving internal CDD efficiency, GenAI can also significantly improve the customer experience throughout the CDD process.

CDD and KYC (Know Your Customer) processes can be tedious and inconvenient for customers. If these processes become too time-consuming, customers may even opt for a different bank or financial services provider. Generative AI and banking solutions allow your organization to build more user-friendly onboarding and monitoring processes that enable several key enhancements for the customer experience, such as:

  • 24/7 availability
  • Real-time updates
  • Error reduction
  • Self-service options
  • Faster verification
  • Increased personalization
  • Improved regulatory compliance

Additionally, GenAI and banking can cross-reference information across different data sources at exceptional speed, further streamlining CDD and KYC processes while expediting onboarding.

2. Improved Data Quality & Management

Verifying data accuracy is a true challenge for banks and financial institutions — especially when relying on manual processes to cross-reference and validate information.

Generative AI for banking can improve data quality and accuracy by cross-referencing different data sources and databases at far faster speeds than manual teams. Rather than having human effort govern the entire process, GenAI enables your bank to process large volumes of financial data and extract insights almost instantly.

Additionally, GenAI is backed by training and algorithms that reduce the risk of errors. Comparatively, manual processes are at a much higher risk of human error which contributes to their time-consuming nature.

3. Automation

Achieving true efficiency in the digital era of banking requires automation. Generative AI poses powerful advantages to process automation for your institution.

Generative AI poses powerful advantages to streamline specific tasks and entire workflows, including through CDD automation. In turn, your team members who would typically handle these tasks, can refocus on high-value business goals and innovation objectives.

Though onboarding may never be entirely free of manual effort, GenAI can decrease overall decision turnaround time by generating comprehensive, cited case files with tremendous speed and accuracy.

Increased automation via generative AI also assists your bank in keeping up with ever-evolving banking regulations. Generative AI can assist in automating compliance checks by continuously monitoring transactions and flagging any anomalies or suspicious activities for investigation, thereby helping to meet today’s digitally-oriented regulatory requirements.

What Risks Does Generative AI Pose to Banking Organizations?

While the potential advantages of generative AI for banking are undeniable, the technology also comes with its fair share of risks. Due to the largely unregulated nature of GenAI, there is still much ground to cover in terms of ensuring the safety and security of the technology in the financial space.

Consider what a recent 2023 Thomas Reuters report has to say on the matter:

“Some of the concerns that widespread use of gen AI carry include worries over bias, data security, increased sophistication among fraudsters, and how the technology may come to be regulated by the government. Banks need to carefully ensure that any potential risk is being addressed.”

Thomas Reuters report

For most financial institutions, accuracy and security are the two most significant risk factors to keep in mind when implementing GenAI solutions. As generative AI in banking continues to advance, fraudsters will also evolve, learning how to better manipulate the technology and — thereby — manipulate banks.

This makes it very important for banks to consider not only how to implement GenAI, but also how to monitor and manage the technology securely. Banks need the talent and capabilities to detect information altered by GenAI, particularly within identity verification and customer due diligence processes.

Data privacy is another major consideration when working with generative AI in banking.

Banks must use adequately trained GenAI models to safeguard customer information when generating insights, analyses, and other reports. To achieve this, banking organizations need talented experts with the knowledge and skills necessary to protect relevant data stored in AI systems from breaches, hacks, and other instances of unauthorized access.

Ready to Explore Generative AI for Banking?

Discover Generative AI for banking: the benefits, solutions and real-life use cases.

    Fields marked with * are required

    You have the right to withdraw your consent at any time by managing your preferences, without affecting the lawfulness of processing based on consent before its withdrawal. This means that any processing carried out prior to the withdrawal of consent will remain valid and lawful. If you have any questions regarding the processing of your personal data, please contact us at [email protected].

    Preferences Regarding Marketing Communications

    We value your privacy and want to ensure that your experience with our marketing communications is tailored to your preferences. Please take a moment to let us know how you would like to receive and interact with our marketing materials.

    1. Preferred Communication Channels

    Please indicate your preferred communication channels for receiving marketing communication:

    2. Communication Frequency

    How often would you like to receive marketing communication from us?

    3. Content Preferences

    Select the types of marketing content you are interested in receiving:

    What is the Best First Step for Implementing Generative AI at Your Bank?

    Implementing generative AI into your bank’s business processes involves a thoughtful and strategic approach to ensure compliance, efficiency, and accuracy.

    Specifically, the integration of GenAI can revolutionize how banks conduct customer due diligence tasks, enhancing risk assessment and fraud detection while streamlining operations.

    Let’s take a look at X steps that are essential for implementing GenAI for CDD:

    1. Assess Your Needs & Find Your Experts:

      One of the most crucial first steps to implementing GenAI in banking is a comprehensive assessment of your existing due diligence processes and regulatory requirements. Understanding your precise operational needs and compliance standards is crucial for effectively tailoring any GenAI solution. To overcome this initial assessment hurdle, many organizations choose to collaborate with third-party service providers with a deep understanding of both generative AI technology and the legal complexities that come with it. Through the combined efforts of tech experts, legal advisors, and compliance officers, you can ensure your GenAI solutions align with the latest regulatory frameworks.

    2. Determine Your Data Sources & Training Methods:

      Once your bank’s GenAI for banking roadmap is in place, the next vital consideration is the data you will use to train your GenAI models. Ideally, you should invest in high-quality datasets that encompass diverse and extensive customer information, including demographics, transactional history, and behavioral patterns. Furthermore, banks must implement robust data governance and security measures to protect sensitive customer information and ensure all internal processes follow the proper data privacy guidelines. Focus on developing or procuring sophisticated generative AI algorithms capable of analyzing vast amounts of data to identify patterns, anomalies, and potential risks. These algorithms can automate key due diligence procedures, aiding in customer profiling, risk scoring, and flagging suspicious activity.

    3. Monitor, Test, Refine, & Repeat:

      To ensure efficacy and accuracy, it is essential to practice continuous monitoring, testing, and refinement of your generative AI models. Banks should create mechanisms for ongoing model evaluation and improvement to adapt to evolving threats and regulatory changes. Additionally, a comprehensive change management strategy involving training for employees on generative AI adoption for banking is crucial. Employees need to understand the technology’s capabilities, limitations, risks, and overall role in augmenting their decision-making processes rather than replacing human expertise.

    Ultimately, the successful integration of generative AI into customer due diligence processes requires a strategic roadmap, investment in technology and talent, alignment with regulatory standards, and a commitment to ongoing improvement and adaptation.

    How Exadel Can Empower Your Bank to Embrace Generative AI

    At Exadel, our team is at the forefront of AI development for financial services. We strive to create the best possible solutions for our clients that utilize the latest technologies — including Generative AI for banking.

    Exadel’s Generative AI solution in banking is specifically tailored to enhance CDD processes by:

    • Quickly validating data quality via AI-enhanced cross-referencing
    • Maintaining compliance in time with the rapid rate of regulatory change
    • Improving risk assessments by more accurately identifying high-risk customers while simultaneously reducing false positives

    Our team’s deep expertise in the financial services industry makes Exadel a leading provider of innovative and profitable banking technologies.

    With the help of Exadel’s Gen AI consulting and development services, your bank can take CDD, KYC, and other essential onboarding and monitoring processes to the next level. Our Generative AI solution for banking works by replacing your existing Natural Language Processing (NLP) model with Gen AI, all while maintaining compliance with the relevant data privacy and security regulations in your jurisdiction.

    After implementing Exadel’s Gen AI solution for CDD, your organization can drastically decrease the amount of manual effort needed for these processes. In turn, more of your team’s vital time during business hours can be focused on addressing customer needs and furthering business innovation.

    Get in touch with our team today to discover the power of Exadel’s Generative AI solutions for banking.

    Was this article useful for you?

    Get in the know with our publications, including the latest expert blogs