AI Trends in Business in 2024

It’s the number one worry floating around LinkedIn this year – are businesses looking to replace humans with AI and, one day, will AI take over all our jobs?

Some organizations may want to do this in an attempt to cut costs. In reality, though, it is a very short-sighted approach that won’t yield the kind of long-term results they’re hoping to achieve. To drive growth and profits in 2024 and beyond, the goal should be to seamlessly integrate AI for business with the human touch. That is the only way to truly maximize its capabilities.

We are heading towards a world where organizations want to deliver unique experiences for every individual. And that’s not just about creating assets and content. Businesses must also begin to shift heavily toward insights into customer needs and preferences that machine learning can uncover for us.

This balance must be struck in 2024, and this guide provides insights into how you can make that happen. Below, we’ll be discussing these 2 aspects and their importance within AI trends for business in 2024.

ChatGPT and Other Generative AI Trends and Business Use Cases in 2024

There is no denying the power of ChatGPT and other generative AI tools, as well as the impact they have had on the marketing landscape across all industries. It’s natural to wonder about the various innovative ways businesses can use ChatGPT in the coming years.

If you’ve been curious about how you can incorporate ChatGPT and generative AI into your business, here are some of the most noteworthy examples:

1. Replying to Customer Queries

Nurturing relationships with your customers through personalized and high-quality customer service should always be a top priority. However, when considering all of the channels through which customers interact, how could any business cover all of that?

Customer service automation is already the number one use for AI in business today, with AI chatbots and IVR (interactive voice response) systems existing at various customer service touchpoints.

The use of chatbots and IVR allows businesses to deliver quick and convenient customer service around the clock, 24/7. Meanwhile, as AI B2B marketing tools begin to handle the more straightforward tasks such as account updates, order tracking, and live chats, they free up an organization’s customer service agents to focus on more complicated customer inquiries – the ones that require more empathy and problem-solving.

The combination of AI for business tools and human customer service representatives results in more personalized and attentive service for the more in-need customers and heavily bolsters and nurtures constructive customer experiences.

2. Copy for Marketing Uses

In the lead-up to 2024, we’re seeing many marketers use ChatGPT for copy in a more efficient manner. Rather than having the tool write the copy itself and then sorting through it and restructuring everything, they’ll have ChatGPT take care of the smaller tasks, which is what the application is best at.

AI trend in business in 2024: marketers will use the software for idea generation and research. That way, they can get a data-driven idea of what customers are looking for right away, giving them more time to focus on writing emotive and engaging content.

3. Use it for Organizing and Researching Information

AI trend in business in 2024: ChatGPT and similar tools are fantastic options for quickly analyzing and organizing your data. This will be truer than ever as smart marketers will find more and more ways to improve and streamline data management.

Data-driven businesses that deal with large volumes of information should be looking at some of the new data management features that OpenAI has recently introduced. For example, ChatGPT Plus, which was launched in February of this year, offers capabilities that allow researchers and companies to quickly analyze and sort through their data.

These AI trends in business are the first steps towards revolutionizing data management and research. They allow organizations and researchers to export data more efficiently than ever before.

4. Idea Generation

One of generative AI’s most powerful applications is ideation or idea generation. Its machine learning and language processing capabilities help modern marketers to save time in the ideation process and generate more relevant insights faster than ever before.

Let’s imagine the following scenario to highlight the potential of AI-enhanced idea generation and how you can utilize it in your organization.

Picture a virtual brainstorming session during which team members discuss ideas. In this situation, a voice capture feature (which is currently present in apps like Teams and Zoom) will record the conversation and produce a transcript. This transcript can then be processed by an application like ChatGPT, which can be asked to generate related ideas and examples for social media posts.

The process of combining human brainstorming with AI-powered technology can inspire fresh perspectives and viewpoints that the team might have not considered on their own. Hopefully, it will also provide a new and exciting direction for the ideation process.

Enhancing this creative process with generative AI is invaluable. Remember that it’s not necessarily the creation of content itself that should be the focus as one of the AI trends in business in 2024, but also the new directions in which these tools can lead team members.

5. Summarizing and Distributing Information

Generative AI for business in 2024 will be one of the most useful ways to free up time for organizations by taking care of the smaller tasks and leaving the bigger tasks for the humans. However, once data has been combed through by the AI tools and neatly organized, it can still be taken a step further.

Generative AI tools can summarize huge streams of data and information into bite-sized chunks that highlight the most important and pressing aspects of the data. This data can even be visualized by AI into a form that is more easily digested by team members.

The advantages of generative AI for business don’t end there, though.

Depending on the needs of the organization and team in question, this process can be streamlined and integrated into applications, making sure the road from raw data to the team room is as simple and direct as they’d like it to be.

This result is the same for all different forms of information. Whether it’s number-based statistics and metrics, customer insights, or just a dense chunk of text you want to be summarized into pain points, generative AI will be a remarkable AI trend for business to save time in 2024.

6. Keyword Research

With AI’s ability to analyze massive amounts of data, it only makes sense that applying it to keyword research and SEO will remain a huge focus for companies in the next year.

The use of AI in business will remain a fantastic approach for uncovering valuable keyword opportunities that otherwise would have remained hidden from the human eye. Because of this, marketers will continue to use AI algorithms to identify trending and relevant topics.

As an AI trend in business in 2024, marketers will also look at tying in this targeted keyword research with their AI-enhanced content creation and ideation. If set up correctly, these different steps can be formed into a cohesive and streamlined process that will allow organizations to improve relevancy, optimize their content, and improve their search engine visibility – all thanks to the wonderful powers of AI for business.

7. Generating Surveys and Questionnaires

The last AI trend in business is one in which companies can use AI to usher in an era of incredibly well-optimized questionnaire designs and uncover richer customer insights.

2024 will see organizations nurturing their surveys and questionnaires through machine learning algorithms that will adapt the questions based on previous answers, further deepening the understanding of their customer base and delivering much more engaging and personalized survey experiences.

By probing deeper with these dynamic questions, AI surveys and questionnaires can help companies harvest richer insights into their customers and improve their decision-making process. The machine learning algorithms will also ensure that the questions remain relevant to the respondent.

How Will We Use AI in B2B Marketing?

In addition to the AI trends and business use cases shared above, AI-powered tools can also play critical roles in B2B marketing, specifically. The following AI trends in marketing are some of the most significant AI-B2B combinations that companies can utilize in 2024:

Merge Online and Offline Data

As you know, customers have experiences both online and offline. AI for business can help you better understand both of those experiences.

AI has been taking strides over the last few years in gathering and analyzing online data through nurture campaigns. Now, AI business toolsets are able to measure intent data, essentially defining the implicit meaning of a customer’s actions – i.e. whether a customer is ready to buy or not.

When these 2 forms of data are combined and the gap is bridged, marketers and organizations are given a more comprehensive view and understanding of their customers. They are, in turn, also able to provide and facilitate a smoother journey for the customer.

Advance Customer Segmentation

Accurate segmentation is vital to any B2B marketing plan. After all, the last thing anyone needs is to waste time sending messages to the wrong audiences.

Accurately segmenting customers into appropriate categories has required organizations to spend heaps of effort, time, and brain power for years. With AI trends in business now in the picture, though, that can change. AI for business can take over by studying and analyzing all of the data and segmenting the customers based on the criteria provided, giving marketers more time to focus on other tasks.

Many B2B marketers have taken it a step further by using AI for marketing to help them prioritize their leads when it comes to account-focused marketing based on demographic data. This information is then used to build more accurate customer personas to which marketing content organizations can tailor their marketing materials

Optimize Website Analytics and Apps

Website analytics can be a complex web that feels impossible to untie and excavate actionable information from. Furthermore, being able to do that consistently is no easy feat.

As an AI trend in business in 2024, marketers will see growth in AI-powered tools that use machine learning to condense convoluted website data into digestible summaries and actionable insights.

Careful considerations should also be made for mobile applications, as experts widely believe that mobile apps will be the leading future platform for B2B marketing.

For example, Bugsnag’s 2020 study sees 65% of B2B companies creating a mobile app as a response to the growing rise of B2B mobile usage. App analytics, just like website analytics, will inform marketers of any potential risks or issues — and AI for marketing can help sort through those analytics effectively and efficiently.

Personalize B2B Marketing

Many of us worry that AI for business in 2024 will dehumanize our content strategy and eventually dehumanize the brand and voice. Although this is a genuine concern that should be taken into account, perhaps it’s time to shift the focus and begin viewing AI as a powerful tool for personalization.

To personalize each pitch and truly understand the unique needs of a customer is anything but easy. AI trends for business can help, though.

In 2024, cutting-edge B2B marketers will begin by using AI business tools to gather behavior insights and create unique and accurate buyer personas for their customers. Furthermore, with this information, they can utilize AI for business to curate hyper-personalized and targeted marketing materials — such as emails, blog posts, landing pages, advertisements, etc. — to make every customer feel like their needs, preferences, and wants are understood.

Get Ready to Utilize AI Trends in Business in 2024

As you can see, 2024 looks to be another monumental year for the AI revolution in the business world.

The use of AI trends in business, marketing strategies and campaigns remains its most powerful application. As our understanding of its nuances and secrets continues to unfold, we will continue to find new and fresh ways to revolutionize our marketing processes, give B2B customers better experiences across the board, and help them build better relationships with their brands.

Are you considering incorporating more AI-powered solutions into your B2B operations? If so, consider Exadel’s AI solutions. We can assist with cloud services, machine learning, development control, and more!