Customer interactions are important at every stage of the customer-company relationship, as they increase loyalty and overall brand satisfaction. Businesses are always struggling to keep pace with the recent marketing trends that will help achieve their goals and increase revenue. According to Forrester, businesses grow their revenue 1.4 times faster when they put customer experience first. In their efforts to build effective, consumer-experience-driven services, organizations tend to implement personalized, omnichannel solutions to drive better engagement with their products.
Great omnichannel personalized experiences require relevant and reliable digital technologies and solutions. Adobe Experience Cloud (AEC) is a great source for highly personalized customer experience, as it helps to build a complete vision of all marketing efforts through the omnichannel approach. Adobe Experience Manager (AEM), as a part of AEC, serves as a great content management system (CMS) helping to build a personalized website experience across different channels. This brief article will look closer into the benefits of AEM and the value it can bring to enterprise marketing teams.
Advantages of AEM
AEM streamlines website content management and delivery through modules for website creation, forms, mobile applications, community, and assets. All together, these modules make AEM a great CMS tool. The site module allows the company to build sites and manage them from one location. Forms make it possible to create a personalized automated user experience. The mobile application module provides resources for creating mobile apps and following their performance analytics. The community serves as a resource for developers, and customer interaction and assets allow companies to create personalized workflows of their content.
AEM benefits for enterprises:
- Easier integration with other marketing tools
Enterprises normally use several marketing tools and technologies which need to be seamlessly integrated with each other. AEM is part of Adobe Experience Cloud and can be easily integrated with other Adobe products (Analytics, Target, etc.) and solutions. Integration through the cloud is much easier than integrating your marketing solution with other disparate solutions. Moreover, AEM Connectors can even help you integrate with third-party tools.
- Automation of metadata and content tag designation
Large enterprises need to publish a massive quantity of content. This content often needs to be used with metadata and tags to boost SEO. Processing metadata and tags for such a large amount of content may be difficult and time-consuming, but AEM automatically detects content and designates appropriate metadata and tags, saving a significant amount of time and effort.
- Ready-made components
Pre-installed building blocks for content visualization on websites (layouts, forms creation, workflows, etc.) allow developers to deploy code faster, which consequently helps enterprises save development costs.
- Centralized environment
Large enterprises function globally and operate multilingual locations, websites, and content. AEM provides its users with centralized Digital Asset Management storage and creative dashboards, allowing the teams to store multi-channel content and manage the assets from one centralized location. Working in a single environment makes it easier for large teams to manage projects, save shared resources together, and connect any needed information about projects, teams, or tasks. This multi-channel centralized support saves enterprises time and money.
- Developer-driven customization
AEM is beneficial for enterprises as it supports developer-driven customization, so organizations with large enough budgets can use the tool for their unique internal needs and develop customized components for their websites.
The AEM system can scale-up to work with a large number of sites as enterprises expand. AEM provides a multi-device and multi-platform experience that is perfect for organizations with global operations.
- Workflows for content management
In large organizations, it is common for many people to be involved in website content management and responsibilities. AEM workflows easily distribute tasks between different team members.
- Content personalization for different groups of website visitors.
AEM provides organizations with secure and reliable solutions that guarantee enterprises’ privacy and protect vulnerable data.
Outlining the AEM advantages, it is clear that this CMS tool serves as a great resource for enterprises looking for easy integration, automation, scalability, and security. The Exadel Digital Marketing Technology Practice works with the world’s top enterprises, empowering them with digital marketing platforms and solutions, including Adobe Experience Cloud and Experience Manager.