Adobe Generative AI Overview: Features Empowering Creativity

Artificial Intelligence is the phrase on everybody’s lips these days – its capabilities are being leveraged across a range of industries. Adobe is also pivoting AI to enhance its products and create entirely new Adobe Generative AI applications to meet the evolving market demand.

The driving force behind Adobe Generative AI innovation addresses the three main business pain points that have been recurrent for the last three years as per Adobe 2023 Digital Trends Report:

• Demand for omnichannel experiences
• Growing immediate business needs
• Demand for more content

Source: ADOBE 2023 DIGITAL TRENDS REPORT

While monitoring users’ needs and experiencing positive income dynamics for almost two decades, Adobe has sought innovation through AI to maintain its competitive edge.

For years now, Adobe has been incorporating AI into its solutions, offering intelligent capabilities for Adobe Sensei users including features like Neural Filters in Photoshop, Content Aware Fill in After Effects, and Customer AI in Adobe Experience Platform. All these features enable Adobe users to create, edit, measure, optimize, and review a zillion content types in an instant without manually going through each file.

Adobe Generative AI is Essential for The Company’s Products

Adobe Generative AI is benefit-oriented and empowers its customers with high-velocity features while keeping Adobe’s products in high demand. The value customers can expect from AI-powered tools lies in expediting delivery.

Automation and Efficiency. Adobe Generative AI can simplify complex tasks and substitute mundane, repetitive workflows, delivering results in a matter of seconds.

Enhanced Creativity. Adobe Artificial Intelligence can augment human creativity, helping creatives work faster and smarter.

Improved User Experience. AI and machine learning technology reduce the time needed to turn an idea into a finished product with high-quality outcomes.

Intelligent Content Analysis. AI holds value in content analysis and organization to better understand unstructured content, such as text, audio, or images, and extract knowledge along the way.

Data-Driven Insights. AI helps generate insights from data. Conclusions based on user patterns and behavior can be reached through retrospective analysis.

The company has made a significant leap in enabling Adobe Generative AI to play a significant role in the performance of the majority of their products.

A Glimpse into the History of Adobe Artificial Intelligence

For over a decade now, Adobe has strived to incorporate Artificial Intelligence into its products, enhancing functionality and improving user experience. The most successful Adobe Artificial Intelligence endeavors have resulted in inseparable tools. To name a few:

Adobe Photoshop

AI-powered features in Photoshop include Content-Aware Fill, which intelligently fills in gaps or removes objects from images, and Sky Replacement, which automatically detects and replaces the sky in photos, as just two examples.

Adobe Acrobat

Acrobat uses AI to enhance document processing and organization, including features like automatic text recognition (OCR) for scanned documents, intelligent form recognition, and smart content redaction.

Adobe Stock

Adobe Stock utilizes AI algorithms to enhance search capabilities and provide relevant and personalized image recommendations based on user preferences and past searches.

Adobe Analytics

Adobe Analytics employs AI to analyze large sets of data, uncover patterns, and provide actionable insights for businesses and marketers.

Adobe Illustrator

Illustrator utilizes AI-powered tools like Adobe Sensei to assist with tasks such as generating vector graphics from raster images and providing suggestions for font pairing and color schemes.

Adobe Target

Target employs AI algorithms to optimize content and offers personalized experiences through automated A/B testing, multivariate testing, and recommendation engine capabilities.

In addition to the Adobe products mentioned above, the company has developed and released standalone AI-powered tools and services that complement its creative suite. The latest Adobe Generative AI tools were showcased at the Adobe Summit 2023.

Creativity And Technology Intertwined: Adobe Firefly AI & Adobe Sensei GenAI

Adobe has announced some impressive developments this year with Adobe Firefly and Adobe Sensei GenAI, an offshoot of Adobe Sensei. Both aim to accelerate the content creation process and assist users across Adobe products once the integration is in place.

Adobe Sensei

Adobe Sensei is an artificial intelligence and machine learning technology developed by Adobe. It is integrated into various Adobe Creative Cloud applications and services to enhance productivity, automate tasks, and provide intelligent features. Here are some capabilities of Adobe Sensei.

Image and Video Editing

Sensei can analyze images and videos to automatically tag and categorize content, recognize objects, faces, and scenes, and suggest relevant edits or enhancements.

Content-Aware Fill

Sensei enables intelligent content-aware fill in Adobe Photoshop, allowing users to seamlessly remove unwanted objects from images.

Auto-Tagging and Organization

Sensei can automatically analyze and tag images with relevant keywords, making it easier to search and manage large collections of photos.

Font Matching and Recognition

With Sensei, Adobe Creative Cloud applications can identify fonts from images, allowing users to find and match fonts more efficiently.

Intelligent Selections

Sensei can assist in making precise selections in tools like Adobe Photoshop by automatically detecting and highlighting objects or subjects in an image.

Automated Colorization

Sensei can automatically add color to black-and-white or grayscale images, providing a quick way to transform old photos or illustrations.

Smart Crop and Resizing

Sensei can analyze the content of an image and suggest the optimal crop or resize options based on the subject or composition.

Video Editing and Effects

Sensei can assist in automating repetitive video editing tasks, such as video stabilization, auto-ducking of audio, or intelligent scene detection.

These are just a few examples of what Adobe Sensei can do, and it is being continually improved and integrated into a whole range of products to provide users with more efficient and intelligent creative tools. That’s why Adobe Sensei GenAI has become so much more than its original parent tool!

Adobe Sensei GenAI Comes into Play

At the 2023 Summit, Adobe introduced the updated Sensei: Adobe Sensei GenAI. This feature comes along with the Adobe Creative Cloud product suite and aims to automate and accelerate creative workflows. Users can make high-quality, personalized content without extensive manual effort.

Adobe Sensei GenAI is based on image and text recognition, natural language processing, and deep learning algorithms that help generate numerous creative assets such as social media posts, email campaigns, and web pages.

With Adobe Sensei GenAI, businesses can create engaging, personalized content, invaluable for the eCommerce space. Sensei AI features revolve around natural language processing prompts and come in handy when generating content.

To top these, you can input a product description and an image, and the platform can automatically generate various social media posts featuring the product. GenAI can also assist with content optimization, analyzing user engagement and feedback and suggesting changes based on the analysis.

Introducing Adobe Firefly AI

While Adobe Sensei GenAI is a big deal, the greater buzz surrounds Adobe Firefly AI. Adobe Firefly can quickly generate seemingly infinite designs according to the given parameters and guidelines you input as text prompts. This technology can learn from your preferences in order to offer even more personalized and relevant designs the more you use it.

The Three Technologies Behind Adobe Firefly AI

The Adobe Firefly technology has three core components:

• Firefly Design allows designers to create unique design elements by customizing shapes, colors, and textures.
• Firefly Layout generates layouts and compositions based on input parameters and guidelines.
• Firefly Style helps to create personalized visual styles by applying different filters and effects.

The company plans to integrate Adobe Firefly AI technology into their Creative Cloud platform as well, which will allow users to access the technology seamlessly from their current Adobe tools. As per the publication date of this snippet, Adobe Firefly AI is still in beta.

Firefly, however, has proven to be precise, powerful, and easy to use. It is one of the most differentiated Generative AI offerings in the market, trained on a unique dataset that produces commercially viable, high-quality assets.

Adobe Firefly AI Features That Are Yet to Come

Adobe Firefly’s new-coming features will assist professional designers in diversifying their work and speed up the overall creation process:

• Text to vector: Create editable vectors using text prompts
• Text to pattern: Generate patterns using text prompts
• Text to brush: Use text prompts to create custom brushes for Adobe tools like Photoshop
• Sketch to image: Turn your drawings into full-color images
• Text to template: Use text prompts to generate editable templates

Adobe is also working on some innovative Generative AI features that will be useful to amateur users:

• Extend image: A kind of “reverse crop,” this feature can turn your 1:1 aspect ratio image into a 16:9 widescreen image.
• Personalized results: Influence Firefly’s output by training it on your own images.
• 3D to image: Generate images from 3D elements.

The Impact of Adobe Generative AI on AEM

The main objective of Adobe Generative AI is to enable users to effortlessly produce a wide range of content variations aligned with a brand’s identity. Within Adobe Experience Manager (AEM) Assets, businesses will be able to organize their library of images, videos, and other content and use the power of Adobe Firefly to significantly expedite content development and achieve vastly improved efficiency. Sites built on Adobe Experience Manager will give insights about colors, objects, and copy that resonate the most with consumers, forming a valuable feedback loop to ensure Adobe Generative AI content is driving business results for AEM users.

For instance, by integrating Adobe Express with Adobe Firefly directly into AEM Assets, teams will instantly modify various elements of images, such as colors, objects, and scenery. Additionally, the system will automatically generate diverse variations suitable for different channels, including web and mobile platforms.

Pushing the Limits of Adobe Artificial Intelligence

AI is the field that went big in the 2000’s. It is developing so fast that the leaders in the AI space have signed a so-called petition to halt the development to be able to understand how to regulate and lawfully secure the technology in the future.

Meanwhile, Adobe as a premium enterprise-focused company, has done its utmost to push creativity forward through smart algorithms. Creatives who use Adobe Generative AI products will leverage speed, precision, and variety in their production.