Our Approach to UX Design
Our UX/UI services combine the emotional side of branding with the rational side of our customers’ business needs. We strive to establish a strong connection between end users and brand identity, which ultimately translates to sustainable revenue for our customers.
We employ a user-centered design (UCD) approach, which ensures that our customer’s usability goals are met at every step of the design process. We’re always thinking about what a user needs, what their priorities are, and how we can ensure they get the most use and satisfaction out of our customers’ products.
We always think about products from the perspective of both designers and entrepreneurs. We employ User Centered Design, Design Thinking, Agile Methodologies, and Jobs to Be Done to create digital products that combine visuals with business aims.
Our UX Design Services
Through human-centered design and the latest UX methodologies, we offer a range of UX design services, from user user research to high-fidelity prototyping and data visualization:
We conduct qualitative and quantitative methods such as surveys, in-depth interviews, CJMs, Personas, and workshops to ensure we have a well-rounded understanding of who will use the product, how they will use it, and how the product corresponds to business goals.
Using best practices from the Norman & Nielsen Usability Heuristics and hands-on expertise, our UX audit gives our clients deep insight into the usability of their web or mobile systems. We define the core issues in a user journey map and make recommendations for fixing them.
Using top-notch methodologies and designing tools, we deliver first-class websites and applications that fit modern UXD trends and the business goals of our clients. We build corporate websites, web stores, enterprise web applications, and start-up web apps, as well as redesign and modernize current web systems.
As part of our UX design services, we create unique systems that include clear standards for reusable components, which allow our customers to build a host of applications. Our libraries include UX guidelines, design patterns, and rules that ensure our customers’ applications work across devices, browsers, and environments.
Wireframing & UI Prototyping
Using the best design tools, we build a vision of our customers’ products from low-fidelity to high-fidelity clickable prototypes. During the prototyping stage, we test mockups and improve them in close collaboration with stakeholders to ensure they’re working as expected and delivering the experience our clients’ customers need.
Before we start UI design, we work with conceptual modeling to understand the concepts our customers are trying to express through the application. This stage of the process ensures we know how our applications measure up to the mental models users are bringing to the table.
We use the latest graphic design trends to present data in a way that is visually appealing and immediately conveys precise meaning. We create data visualizations for marketing analytics, eCommerce, new products, product updates, performance marketing, SEO, social media, and web analytics.
Our team carries out user testing to discover issues in interfaces. We employ manual and automated user testing methods to discover main usability issues and give detailed recommendations of how to remedy them. We use HotJar, Google Analytics, User Testing, and Lookback tools.
Visual Accessibility Audit
Creating accessible products is a non-negotiable aspect of modern UX design. We conduct our Visual Accessibility Audit to define the core accessibility issues in interfaces and make recommendations of how to fix them to provide a more human-centered solution for end users and compliance with Web Accessibility standards.
Digital Product Design
- Market & user research
- Product/application strategy & road mapping
- Product design
- User testing & research
- Analytics & optimization
Branding & Communications
- Brand strategy and design
- Communicative identity and messaging
- Logo and visual identity
- Website design and development
- Social media marketing services
- Marketing campaign support