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High tech and software success story

project details

Video production sharing platform

about Microsoft

Microsoft is a Fortune 50 tech giant that’s been a pioneer in the software and hardware industry since it kick-started the personal computer industry in the 1970’s.


Companies involved in television and movie production often have to ship small video clips all over the country for approval before production is finalized. Microsoft was looking for a way to eliminate the physical shipping and to streamline the approval process. Microsoft partnered with Exadel to develop a custom software program for more efficient sharing of high-resolution files.


The project was developed as a way of showcasing Microsoft technologies while developing a system for high resolution video production and sharing. Exadel’s software and app development teams utilized the complete Microsoft technology stack including: Windows Azure, GreenButton High Speed Uploads, Digital Rights Management (DRM) Play Ready Protection, SharePoint, and Active Directory.

Windows Azure
Microsoft Azure provides access to different cloud enabling services that are the building blocks of the Digital Dailies app. Azure’s Blob storage is used to store uploaded video files, and Azure Media service converts the videos to multi-bitrate MP4.

GreenButton High Speed Uploads
The GreenButton service is used to improve the dispatch of software and services to cloud platforms. Exadel’s software development team used GreenButton for high-speed upload into the cloud environment.

SharePoint was developed by Microsoft as a web application framework that integrates intranet, content management, and document management. SharePoint was used as the tool for back-end data storage.


The Digital Dailies app supports the encrypted sharing of high-resolution videos across the Web. The app streamlines the approval process during production. Digital Dailies also provides high speed uploads for large files ranging from tens to thousands of gigabytes and can be skinned to represent any brand name or logo. The video clips are processed and encoded with DRM Play Ready protection for security and streamed to iOS devices via HLS.

Digital Dailies user interface
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