Enterprise Web Platform
Migration to Adobe Experience Manager Platform to increase marketing strategy performance
About The Customer
The customer is a large enterprise that builds information technology solutions for their clients.
The customer’s existing web portal was implemented on the SDL Tridion platform, which wasn’t able to meet the needs of their digital marketing team and left them in need of a platform migration. We decided to migrate to a new AEM platform in order to implement their new MarTech strategy, which would deliver a relevant, personalized, and optimized experience to each site visitor.
The Exadel MarTech team designed a migration solution from Tridion platform to Adobe Experience Manager. With our in-house Adobe-certified experts, the team came up with a strategy that allowed key live pages to continue to run on the legacy Tridion platform while having new pages appear on the AEM installation. The first set of pages went live within three months of development, and our development from scratch continues to be the go-to solution for the site.
The Exadel team drove the technical implementation of the migration process from legacy Tridion to the new AEM 6.5 platform. Our solution allows the enterprise to deliver relevant content at the right time in a personalized manner for all their clients.
The Project in Numbers*
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*Statistics updated in January 2021