Video Wall Management System
for William Hill

Developing a solution for centralized control of displays at 100+ sportsbooks

About the Customer

William Hill is one of the world’s leading betting and gaming companies with 17,000 employees and more than 100 sports betting locations around the world.


William Hill was looking for a centralized solution to control displays at all of their sportsbooks from their headquarters in Las Vegas. The project required rewriting the existing video wall system with new hardware integration and updated data access.


The Exadel team developed a video wall management system that uses HTML templates for odds at all William Hill sportsbooks.

The application is now in use at 100+ locations in the United States and can:

  • Show match-ups, propositions, pricing menus, static images, and video files
  • Develop content and display video odds at multiple locations and environments across the country
  • Adapt the templates to screens of different sizes


The new video wall management software is integrated with a vast array of hardware and visual content. The system is capable of displaying a high volume of content and computing complex booking odds, betting configurations, and other supplemental content.