Content marketing is a valuable resource for bringing new leads and customers to your organization. Clear marketing and business goals help build a successful strategy for converting website visitors into paying customers.
To measure your content marketing effectiveness, you should focus on content performance at different stages of the content marketing funnel: top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU), keeping in mind that people behave differently and have different expectations at each stage of the buyer’s journey. There are several metrics that help measure effectiveness in each stage: some of them can be considered actionable, showing real results, while others may be misleading.
Read the full article on DataFloq to see which metrics help measure the success of content marketing and which metrics don’t.