Top-Performing Content Marketing Techniques for IT Firms Beyond Blogging

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Read other Exadel content marketing tips for IT companies

Promoting your IT services requires much more than blogging now. Your prospects are looking for additional ways to connect with you and learn about your brand. Having a website and a blog is just the starting point: you can reinforce it with white papers, guest posts, podcasts, and other content.

Think about it: nine out of ten B2B buyers want to engage with vendors through content, according to Worldwide Business Research. And 77% of marketers have a content marketing strategy, per a Content Marketing Institute study.

Diversify your outreach with effective content marketing techniques for IT companies to bring customers your way. To find out more about content marketing formats and see good examples thereof, read our recent article on TechPatio.