Sports Betting’s New Challenge: Software Engineering

Share article

The Supreme Court’s recent decision to legalize sports betting in the U.S. initiated a series of ripple effects that start with the estimated $150 billion in potential revenue and end somewhere around the way we will consume sports in the future. In other words, even if you are not the gambling sort, life will still be impacted by the new technology that will soon populate the sports realm. It has the potential to be one of the most important, publicly visible test cases for digital transformation to-date.

Many of the standing sports betting and gambling organizations will need to quickly adapt to the rules and regulations that come with this legalization. How will they accomplish this? Through digital transformation and software development initiatives. Take William Hill for example. Based out of Britain, it was one of the first sports bookmakers to be licensed in Nevada, and it will soon have a sports book in New Jersey, one of the states most prepared to immediately take advantage of the new gambling laws. As it begins to expand its operations in the U.S., there will be many challenges to address. First, there isn’t expected to be an overarching sports betting commission in the country for a very long time, which means that each individual state will have its own rules and regulations. Additionally, there is the potential for in-game microwagering – betting on whether a player will make his next free throw, or whether the next pitch is a ball or strike – which requires extreme speed and availability. For a company like William Hill, navigating these waters will be solved with software engineering solutions.

The pressing question for William Hill and competitors is: how quickly can we build a secure, efficient, flexible, and, most importantly, scalable platform to handle all of the new betting and gaming opportunities? This platform will need to be engineered to handle the different legal environments of each state and be easy to use across all devices, browsers, languages, etc.

Put simply, sports betting organizations will require some of the more advanced technology solutions available today. It is a unique intersection among all of the major tech trends that are driving digital transformation across established industries: security, blockchain, big data, predictive analytics, mobile development, scalability and more. Engineering these solutions will require talent, vision, and a sizeable workforce. Many smaller companies around the world will be watching to see how successful they are at rising to meet the challenge.

Are you in the sports betting industry and looking for specialized software engineering solutions from a dedicated team? Contact us to learn how we can help you.