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In 2022, content marketing is king. More and more businesses are making efforts to create high-quality and engaging content to build relationships with their customers (and sell more, of course). In order to succeed in a competitive environment, they often resort to techniques including keyword staffing, overselling their products and services, or prioritizing quantity over quality.

While these techniques are popular, in 2022 they are no longer effective. Readers are hungry for nutritional information rather than fast food. Additionally, search engines have become pickier and smarter as they analyze information based on not only the number of keywords but also the general SEO and content landscape.

In our recent article, we examined the most common content marketing mistakes in the B2B field and suggested how to fix them. You will find the latest statistics by authoritative content marketing organizations that prove the importance of effective content marketing.

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